New business!
+34 653 632 018
Follow us!

Talk for Embassy of Food

“We really believe that food is one of the most powerful tools to explore future scenarios and make complex issues more approachable for everybody”


According to curators Annelies Hermsen and Chloé Rutzerveld, the supermarket is a fascinating place: “So many people come together. Regardless of age, background education level. It is a representation of society. A place where you see an overview of society, and a place where a lot of experiments are already being done.” 

This was the main topic around which the Embassy of Food Conference revolved. How will the supermarket of the future look like? What will we be eating in 2050? Which foods will be gone?

For this talk we reflected on those ingredients readily available on supermarkets all around the globe. But what if climate crisis put all those foods that we take for granted at stake?

Using our Museum of Endangered Foods, we reflected on the issues around our farming practices, climate crisis and the complexity of the food system. We also had the pleasure to debate with Gerard van der Bijl, Senior Vice President Tech at Albert Heijn, about all these challenges and what supermarkets can do to prevent them.

A big shout out as well to the rest of the panelist, from Nadine Bongaerts on her exploration of synthetic meat and all her insights on lab-grown for gras, to Katinka Versendaal and her range of faba-based dairy products, as well Emma van der Leest, from which we learnt not to be afraid of bacteria, fungi and algae in our diet.

Learn more about The Embassy of Food Conference here (in Dutch).