A SUSTAINABLE JAM COMPANY
Clèment Charpentier founded Mad Crêpes in 2018 with the goal of bringing the authentic Breton crêpes to Madrid. Using local milk and butter, his vision was to celebrate the Breton tradition using the best ingredients Madrid has to offer. He owns a take away crêperie that also sells different marmalades and spreads that people can bring home. A project that involved the creation of a memorable brand identity and a cohesive packaging that breathes this unique Breton – Madrilenian fusion.
Services
Branding, Packaging
Client
Mad Crêpes.
Madrid, Spain
The iconic Madrid’s bear, symbol of the city, holding a crêpe becomes the way to communicate this marriage between the two cultures.
The iconic Madrid’s bear, symbol of the city, holding a crêpe becomes the way to communicate this marriage between the two cultures.
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